Having spent thousands of hours on LinkedIn I have definitely made my share of mistakes. Part of the study of using LinkedIn (LinkedInology) is being a responsible user. Being such, I feel compelled to clear up some misinformation on the proper usage of LinkedIn. This has been prompted by some myths being spread by some “experts” posting that logos are acceptable profile photos- they are not. (more…)
How do you measure your Business Social Media Influence ? Twitter followers, engagement levels or retweets? Recently the ABC USA reported on updates to the popular tool, Klout Perhaps you, like some US employers use Klout to measure an individuals Social Media influence? However, unless you are selling toothpaste or halter tops, Britney Spears Klout score (as a no 1 influencer) will be completely irrelevant to your business.
Some great platforms have emerged to measure your social media influence in terms of reach, engagement and effectiveness. However […]