Leila Henderson, CEO Swayve
She uses her communication skills to help entrepreneurs and established companies win customers, awards, grants and investment. In 2005 she founded NewsMaker to develop a better system for press release distribution, steadily improving and adapting the service as social media disrupted PR practice. In 2009, she won a Tomorrow IP Grant to develop an innovative approach to Online Media Monitoring. This has resulted in the launch in 2012 of Swayve® Newsrooms, a game changing platform for managing multi-channel PR and social marketing, meeting the needs of a huge worldwide market for systems to make PR and social media marketing easier and more effective.
Leila is the author and editor of more than 50 books, including fiction and non-fiction.She is also the founder of the Social Media Australia Group: http://www.linkedin.com/groups/Social-Media-Australia-4347481/about. Leila’s other experience includes:
Journalist (IT & Business) – The Australian
Associate Editor – Toronto Star Group
Marketing Director – MGM Wireless
Marketing Director – Foursticks
PR Specialist – IBM Australia
Presentation & Media Coach – SA Government
Zora Artis, Digital, Branding Strategist
Her success has been built through her capacity as both a team leader and a team player delivering strategic and creative solutions in dynamic and complex situations, and to consumer, trade and internal audiences. She has been fortunate to work across a broad range of industries and brands including: adidas, ANZ, AIA Australia, APT (Australian Pacific Touring), Weir Minerals, Lend Lease, Devine, Transurban, Spotless, Symbion Pharmacy, GSK, Phillip Island Nature Park, Tourism NSW, Tourism Victoria, University of Adelaide, Alinta, BP Bitumen, Colonial Leisure Group, AB InBev, and federal and state governments. After many years working in brand, integrated marketing and creative agencies, Zora started her own consultancy business working with creative agencies, SMEs, corporates and government. Zora Artis Consulting provides services from ranging from business and marketing strategy development, workshop facilitation through to implementation, to new business pitches, to campaign planning and management, and executive mentoring.
Zora is also the Chair of the Next Melbourne fundraising event for Lighthouse Foundation – a charity with the goal to end youth homelessness – and the Board Vice President for the Victorian Chapter of the International Association of Business Communicators (IABC). Outside of work, Zora loves spending time with her three boys (11 years, 7 years and husband), catching up with friends, travelling, reading and keeping fit.
Eugene Astuto, Principal, Astuto Lawyers
With experience working in large and boutique firms throughout Melbourne over 14 years, he has developed a sense of commercial and personal awareness that continues to help drive the growth of his clients’ businesses. Eugene is a self confessed tech geek and an early adopter of new technologies. He is currently completing a Master of Computer Science at RMIT University. For many years now, Eugene has immersed himself in information technology both in respect of legal issues and client needs as well as it’s benefit in legal practice management.
He has held social media Continuing Professional Development seminars on behalf of the Law Institute of Victoria (LIV). He also moderated the Technology for Lawyers panel on behalf of the LIV in late 2011. Eugene is also a panel member of the Practice Support Committee of the LIV. It is Eugene’s goal to pioneer a shift in the way lawyers practice. Specifically, to bring the practice of law into the realm of Social Business. Astuto’s cyberlaw expertise includes:
- online contracting; intellectual property and the internet;
- domain name maintenance and disputes;
- online advertising and spam;
- compliance with consumer laws and trade practices;
- privacy law
Jennifer Bishop, Director CCA
Jennifer has 20 years of marketing and management experience with ASX organisations including being part of the “Executive Team” during the Powerdirect/AGL Merger in 2007. Her Marketing Management experience spans Assa Abloy, AGL/Powerdirect, she has also worked in data anaytics and consulting with PMP, AXA, and Fairfax. She has a degree in Marketing and Post Graduate qualifications in Emarketing, Management and Training. She has taught Marketing at both RMIT and Deakin Universities. She has now helped hundreds of clients leverage LinkedIn for business growth, personal and corporate branding. She is the Director of CCA and writes for three Australian Marketing publications and has been published in the U.S. and Canada.
During 2011,2012 she has regularly guest presented at conferences and for CEO’s, including the CFO forum Australasia. She was privileged to be invited by “LinkedIn” to present alongside LinkedIn’s GM, at Melbourne’s Social Media Club. Her articles have appeared in Dynamic Business, Nine MSN Finance, Anthill, First5000, Smart Thinking, Social Media Today and Human Capital.
Content and Copy work with business groups and individuals to transition from outbound push based marketing to “Inbound” pull based content driven marketing. Now Social Media is a mainstream activity, CCA specialises in empowering business in B2B brand thought leadership using “Strategic Social Media”. SSM is an integrated, whole of business approach that integrates external social changes into all aspects of business including Marketing, Technology, Recruitment and Customer Service.